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This article is by Janet Meiners {
I just wrote about the story of
Costco who continually expands online so it even
eclipses their sales offline. Since the cost of doing
business is so much less online, this is an opportunity for
businesses of all sizes, including small businesses.

A new study by Opus Research shows why small
businesses don’t invest in online marketing - even though
it could have a large impact increasing sales. Many said
(25%) the reason they don’t invest is because they think
it will cost too much. Then another 20% think are
intimdated by the technology or don’t have the staff to
handle it.

What is the solution? Something I’m a big advocate of -
education. Opus Senior Analyst Greg Sterling, wrote the
report “Small Business Attitudes toward Online Marketing
and Web 2.0.” The survey included responses from 1,200
businesses with 653 from North America.

ClickZ says, “Aside from concerns about cost and
difficulty, some small business operators voice general
disinterest in online advertising. About 18 percent said
they felt the Internet wasn’t relevant to their businesses,
and 10 percent expressed doubts about Web marketing’s
effectiveness.” They want to see numbers.

Most of the businesses understand the need for a web
site, but still haven’t embraced marketing online. Many
rely more on word of mouth advertising, which is
powerful. However, blogs, and what they do online can
fuel more word of mouth. Your customers can only talk so
much and the internet can expand the potential people
who find and know about you, who can then talk about
your business.

Just because you have a web site, that doesn’t mean you
market through it. Over half of those surveyed (59%) say
they don’t market online. For example, many small
businesses put the name of their business name on their
site and don’t think about search engine optimization.
With a little education, they should be able to rank in
search engines locally. For example if you are a small
business doing catering in Seattle, washington you
should be able to be listed near the top of the list with a
little education. Adding your site to Google Local is free.

The small businesses I’ve worked with have seen
success with business blogging to get search engine
rankings. However, I have talked to many with the
attitudes captured in this study. There is still room for a
lot more education and growth for small businesses who
understand the impact internet marketing can have on
their business. I for one, would rather get web leads than
spend money on other forms of advertising that aren’t as
targeted.}
Small Business owners
read the following!!!
Marketing online is
important to your success.
or look up our full team at
www.e-ntegrity.com . We help soon to
be college grads that plan to have a
small business on the side in any area.
We have even helped set up online
shops for artists.
James
A.S IT
B.S Consumer
psychology
MBA-Marketing
e-commerce
degree in
progress